It seems that Berlin cant get enough of those long chewy noodles. So we brought the guys another store, and wow, what a cool location!
In central Kreuzberg, the historic capital of cool, it was an honour to work closely with Wen Cheng once again. From the late nights meticlously planning the kitchen layout. To each custom peice of furniture, and storage solutions.
2024
Store design
Poster
Signage
Furniture
Marketing
Advertising
Social media
Credits:
Coordination - S&B Studio
Design - Tom Herman
Technical design - Agustin Baztarrica
Yukon Acosta - Junior Architect
Electrical - Max Berndt
Workshop - Jose Alarcon
Paint - Unkraut Kollektive
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Wen Cheng stores
② ③ ④
Wen Cheng ④ was a big responsibility for our team.
The kitchen was a main focus. Being the center of their successful concept, we wanted to make sure that the experience of watching chefs preparing the traditional Biang Biang noodles was harmoniously integrated
into the interior design.
BIG FAT HAND-PULLED NOODLES TAKING OVER X-BERG
To support Wen Cheng in their big launch, we developed a series of big bold posters, flyers and even got the Berliner Fenster involved!
BEHIND THE SCENES