Han Hest
Serving as the Home of Dumplings and the gateway to Chinese street food for the Western palate, "Han West" needed a physical store concept that matched its delicious food.
Locations
— Görlitzer Str. 69, 10997 Berlin
— Burgsdorfstraße 7, 13353 Berlin
— Food Truck Concept
In 2022, we crafted a concept inspired by the layered, slightly dystopic back alleys of Hong Kong. Our narrative unfolded a whirlwind adventure of a Chinese chef and his friends, traversing the tastes of China. They packed their culinary discoveries into wooden crates and shipped them to Berlin for the localy to experience the wonders of the East. As the crates burst open, the concept unfolded and adorned the walls. Every surface held a story, from recycled materials to postage notes that journeyed with the crates across continents.
2022/23
Store design
Poster
Signage
Furniture
Marketing
Advertising
Social mediA
Credits
Tom Herman - Creative direction & construction
Max Füller - Development & construction
Yukon Acosta - Junior Architect
Jules - Construction & TECHNICAL planning
Katia Cutropia - Paint & decoration
Photography
Tom Herman
BERLIN’S
CREATIVE DEPT. FOR
BIG BRAVE BRANDS
Here to design spaces, stories, and systems
that make projects impossible to ignore!
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CREATIVE DEPT. FOR
BIG BRAVE BRANDS
Here to design spaces, stories, and systems
that make projects impossible to ignore!
Let’s explore