Shu Shu BBQ




Chinese Barbeque in Berlin, Created by the Uncle of the infamous Wen Cheng restaturants. Juicy and meaty cuts, with rich and spicy sauces. Located in the heart of Berlin Kreuzberg. 

We were given the task to bring this concept to life, with a deep dive into understanding the dishes, the culture behind, and the passion that they had for their food. We give it a poppy colour, cool type face with some customisations to make it stand out and be the hot spot that it deserved to be.

We created a poster series, menu, uniform, signage, illustrations and social media campaigns, all within 1 month for their rapid pop-up store opening date. 

Say hi to uncle! 


2023

Brand Identity
Logo
Illustration
Poster
Signage
Social media

叔叔



Uncle’s Original Chinese Barbeque 𝙋𝙊𝙋-𝙐𝙋 ㋡
WHERE: Görlitzerstr.69 ☜
OPEN: TUESDAY ➔ SUNDAY
FROM: 11.30 ↔ 20.30
Maps

Follow





Navigate our worlds

browse menu below


BOLD

Brand Identity Design • Product Design • Web Design • Consultancy • Interior design •  Creative direction • Event production •  


STARTS HERE
We passionately create spaces, stories and systems that make brands impossible to ignore! Discover our worlds...

Sanku Mauts’Ai Hot Pot

Pastiche International   Hi-Fi Listening Café

Kerb Food Hall Berlin  👀  

Amrit 🔥 Amrit 🔥 Amrit 🔥 Amrit 🔥  

Wen Cheng Noodles  💥  

Fusion Festival - Turmbühne  

Han West - Dumplings 💣  

Mensch Meier - Stage  Design 🤘  

Shu 叔 Shu 叔 BBQ 💥 Shu 叔 Shu 叔 BBQ 💥

Shifu Rice Beer 😆 Shifu Rice Beer  😆  

Material Buffet 👑 Material Buffet  👑  



Imprint


Space and Brand Studio © 2025 All rights reserved